A Petsona storefront demonstration

RomsNRaks.
Now shopping for Milo.

A familiar store, with the pet at the centre of the journey. Explore the original storefront and the Petsona demonstration, then switch between the captures below.

A click-through tour of actual screenshots, captured on 4 October 2026. Built in a separate Shopify development store with synthetic profiles and inventory. This independent demonstration does not imply merchant endorsement or measured sales uplift.

Before and after, side by side.

BeforeThe original RomsNRaks
Original RomsNRaks homepage with categories and promotions
The existing store has category, breed and brand navigation. Shoppers browse the broader catalogue.
With PetsonaA named pet in the storefront
RomsNRaks development storefront retaining its imagery with a yellow Milo pet selector in the navigation
The demonstration retains the familiar storefront and adds Milo's name and portrait, plus an entry into shopping for that pet.

Follow the shopping journey

One store. Different pets. Relevant ranges.

75 relevant picks selected for Milo, alongside native price filters and sort options
Actual development-store capture. Click the image to enlarge it.

01 / Shop for Milo

Bring Milo's part of the store into view.

Puppy · Labrador Retriever · Large expected adult size

The demonstration selected 75 relevant products from its 150-product catalogue for this profile with no known ingredient restriction. Product cards, prices, filters and sorting stay within the familiar Shopify browsing experience.

“Why these products?” explains the selection. “Browse all” gives the shopper the wider catalogue again.

Mobile Petsona demo with 46 cat products selected for Luna
Mobile development preview. Click the image to enlarge it.

02 / Shop for Luna

Switch the pet.
Change the range.

Adult cat · Domestic Shorthair · 4 kg

Selecting Luna refreshed the collection to her 46 relevant cat picks. A household with both a dog and a cat can choose who they are shopping for, within the same store.

The shopper can still filter by price, change the sort order and browse the full collection.

Petsona dialogue showing example pets Luna, Jacky and Milo, with a portrait and edit action for each
Development preview showing synthetic profiles and stock example portraits.

03 / Choose a pet

A name and a face.
A clear shopping context.

A guided introduction gathers the useful pet details, one question at a time. Returning shoppers can switch pets, edit their details or add another pet.

Optional details and photos can be skipped. Saving on this device is explicit; saving to an account is a separate action.

About the example photos

Counts describe this demonstration catalogue and these example profiles on the capture date. They are not results from the merchant's live store. Incomplete ingredient evidence can withhold products when a restriction is recorded.

What your store can learn from this.

Keep the store familiar.

Retain the brand, catalogue and browsing controls. Add the pet context where it helps customers make their next choice.

Make the profile useful.

A pet profile earns its place when it changes product discovery. Species, life stage and size should connect to reliable catalogue attributes.

Explain and measure.

Show the reason for the selection, let shoppers browse all products and review the journey against your store's own baseline.

The live Shopify demo is password protected. Access is provided during your walkthrough.